Introduction
With more than two decades of experience across ASIA, Europe, the MENA region, and North America, I have built high-impact and measurable corporate communications programs spanning diverse and regulated industries including banking, biotech, energy, life-sciences, and pharmaceuticals including recently CENTOGENE, Cicero & Bernay, Curium, Ithaca Energy, Dubai Culture, MAF Properties, and Wasl to name a few.
I live and breathe strategy – leveraging research and insights and distilling complex subjects to deliver content-led communication and brand-building strategies that support corporate objectives, demonstrate impact, and deliver value. This includes working with private equity and venture-backed, pre-IPO, and exchange-listed companies.
As a Fractional Chief Communications Officer (CCO), I partner with start-up and scale-up founders, investors, and executive leadership teams to build and oversee strategic corporate communications programs to drive corporate positioning and engagement with priority stakeholders including:
- Brand Positioning & Content Strategy
- Change/Transformation Communications
- Communication Strategy Development
- Crisis & Issues Response Planning
- Executive Team Profiling & Thought Leadership
- Financial & M&A Communications
Originally from Calgary, Canada, I am based in Aberdeenshire Scotland and available for fractional & interim assignments across Europe.
Why a Fractional Chief Communications Officer?
Start-up and scale-up companies can rarely afford a full-time a Chief Communications Officer, yet from inception these companies require senior communication counsel and expertise to drive corporate positioning and targeted stakeholder engagement. A Fractional CCO provides companies with a flexible and cost-effective alternative for senior-level strategic communication.
Unlike a traditional PR consultant, a Fractional CCO develops and leads a company’s overall communications strategy (not just the program execution) while operating as a part-time member of the leadership team. I offer objective and strategic insight and senior counsel to leadership teams —bringing clarity and alignment between a company’s communication strategy and commercial priorities.
I prefer to operate as an embedded member of a company’s senior team, joining leadership meetings, contributing to broader business conversations, and building a deep understanding of the organization, its aspirations, and long-term plans. This level of involvement allows me to deliver communication strategies with a level of alignment and insight that external advisors typically can’t match.